2 Risk-Taking Marketers Discuss Where the Industry Is Headed

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

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Carlos Gil sits down with two chief advertising officers to listen to their views on digital and social media advertising, and hiring Technology Z workers.


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Carlos Gil sits down with two chief advertising officers, Nick Utton and Bonin Bough, who mixed have been chargeable for main digital and conventional advertising initiatives for a number of of the world’s most recognizable manufacturers together with E-Commerce, JP Morgan Chase, MasterCard, PepsiCo, Gatorade and Oreo.

Uncover what these two business luminaries credit score to the success they’ve had in build up iconic manufacturers together with the place they suppose advertising is headed as digital and social media grow to be the popular advertising channels for at the moment’s main organizations. Additionally, hear from Utton and Bough as they debate which social community (Fb or LinkedIn) they advocate for social promoting and their ideas on hiring Technology Z.

Watch extra movies from Carlos Gil on his YouTube channel.

Associated:  Use Social Listening to Discover Shoppers

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